Company Profile

Giving every child the genuine opportunity to have a positive experience through physical activity

Welcome to Sports Xtra, the UK’s leading sports development and health promotion organisation. 

Sports Xtra are the children’s physical activity experts. We’re passionate about engaging and educating children to inspire them to be active!

Founded in 2002 by a single coach and now with a network of over 300 coaches generating almost £2 million in revenues in 2013, our successful business model will enable you to bring a range of innovative products to engage children in sport and physical activity within your local community. For over a decade, we have developed an understanding in delivering children’s physical activity, with our experience and expertise influential in the shaping of this emerging industry.

Now as a market leader with the infrastructure to support a national network, we work across the UK with hundreds of professional coaches delivering high quality provision in nearly one thousand primary schools. We’ve developed an infrastructure to support the growth of our network and maintain the customer experience as our coverage has grown across the UK. Training coaching staff to deliver a quality product is fundamental to maintaining high standards and we’ve also developed a multi-media aspect to many of our courses to provide an amazing experience for the children.

We’re ambitious, and we want you to be too. Our vision is for Sports Xtra to make a significant positive impact on the health and wellbeing of children. We’d love to be able to support every primary school in the UK before too long, and we can show you how to do that in your own community.

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